Create a Unique Experience Around Your Brand

Posted by Maggie Broadfoot • January 28, 2020

The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is… Read More

Find Success in 2020 by Thinking Long-Term

Posted by Maggie Broadfoot • January 15, 2020

As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of banking on short-term tactics and start putting more focus on long-term strategies. Don’t Get Hung Up on the Short-Term B2B marketers have a tendency to… Read More

Three Ways to Drive Business Growth

Posted by Bill Kiefaber • October 15, 2018

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place… Read More

The Blink of an Eye

Posted by Tom Heinmiller, Guest Blogger • May 31, 2018

Anyone who’s ever worked with, for, or around me knows that even in the very early stages of owning a business, I always talked about “what I would be doing next.” I think that was mostly because I never really saw myself as an entrepreneur. I sort of mistakenly ‘fell into business’ after the company… Read More

Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Bill Kiefaber • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More

A Place for Characters in B2B Marketing

Posted by Mworks740 • June 12, 2015

If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in… Read More

Marketing Works Team Member Spotlight: Lauren H.

Posted by Mworks740 • June 2, 2015

A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array… Read More

Top Social Media Channels for the B2B Marketer

Posted by Melissa H. • May 8, 2015

As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the… Read More

Marketing Works Team Spotlight: Stacy Wood

Posted by Melissa H. • April 20, 2015

Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We… Read More