Prioritizing Your Work: The 4-Square Method

Posted by Melissa H. • April 14, 2015

Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’… Read More


Prioritizing Your Work: The Hoshin Star Technique

Posted by Melissa H. • April 8, 2015

In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all… Read More


Marketing Works Team Spotlight: Alexandra C.

Posted by Melissa H. • March 27, 2015

Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and… Read More


Webinars Part 2: 3 Tips to Plan a Successful Webinar

Posted by Mworks740 • September 29, 2014

How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By attaching a link, recipients can easily access your webinar and participate. Once you’ve targeted your audience, it’s time to prep. Here are 3 tips to… Read More


8 Tips for Writing Better Emails

Posted by Mworks740 • May 22, 2014

Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer. … Read More


4 Key Takeaways from My Internship at Marketing Works

Posted by Mworks740 • April 3, 2014

I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first one where I didn’t necessarily feel like an “intern.” The Marketing Works team included me on client projects and I felt I was a true… Read More


3 B2B Content Marketing Tips for Your Brand

Posted by Mworks740 • February 18, 2014

Content marketing is an extremely important marketing method that we continue to hear a lot of buzz on, especially when it comes to search engine optimization, thought leadership and social media. There are an infinite number of sources pushing out content about a variety of topics, making it hard to differentiate your brand. Staying up-to-date… Read More


My Marketing Works Internship Experience

Posted by Mworks740 • July 29, 2013

It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I… Read More


10 ideas to leverage Storify for your business

Posted by Mworks740 • May 3, 2013

Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can… Read More