Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award

Posted by Mworks740 • July 24, 2014

Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media influence by evaluating their media coverage based upon four measurable benchmarks: quantitative, outlet type, qualitative and tonal. They also wanted to accelerate their involvement in… Read More


5 Ways to Salvage Your Online Reputation

Posted by Mworks740 • May 15, 2014

The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively… Read More


6 Ways to Rebuild Reputation with PR after a Crisis

Posted by Mworks740 • March 20, 2014

Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get into the retail store’s payment system. In doing so, the hackers obtained credit card numbers of consumers who visited Target locations throughout the country. How… Read More


Marketing Works PR Success – Three Clients Named as 20 People to Know in Technology

Posted by Mworks740 • January 20, 2014

Marketing Works is so proud to report that we recently were able to ensure three clients were included in Business First’s People to Know in Technology. All three do great things every day to advance technology in Central Ohio and we’re so glad that they received the recognition they deserve. The list of 20 people… Read More


Share of Voice for Media Relations

Posted by Mworks740 • December 17, 2013

Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?… Read More


Strategic PR: The Problem with Spam Pitches

Posted by Mworks740 • December 2, 2013

In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to… Read More


My Marketing Works Internship Experience

Posted by Mworks740 • July 29, 2013

It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I… Read More


6 dos and don’ts for pitching a reporter via Twitter

Posted by Bill Kiefaber • July 8, 2013

Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for… Read More


So you’ve secured a speaking engagement, now what?

Posted by Mworks740 • May 27, 2013

In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in which you dedicated yourself to some quality thought leadership, submitted a proposal for an industry conference and landed a speaking gig. How do you take… Read More