So you have happy clients, now what?
If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand credibility and converting leads. And with 79% of all internet traffic expected to be made up of video content by 2018, video testimonials are more powerful than ever.
Here are four reasons why:
1. They build credibility and trust
Video testimonials give prospects the ability to see actual clients give their real opinions about your company’s services or products – giving your brand undeniable credibility. A happy client is your company’s strongest salesperson and a video testimonial ensures that their satisfaction is leveraged to its full potential.
2. They increase referrals
Asking a client to give a video testimonial is the ultimate sign of trust. It means you value your client’s opinion so much that you’re willing to invest in getting it documented. And, what do people do when they feel highly valued and trusted? They talk to their friends about your business and some will go the extra mile and share the video among their networks, lending further credibility to your brand.
3. They are easily shareable on social media
Text-based testimonials are unquestionably powerful, yet not as easy to share as videos. Video testimonials are exceedingly easy to share across social media and are the way of the future. According to HubSpot, 78% of people watch videos online every week. This isn’t limited to your cute cat videos either; HubSpot also reported that 75% of business executives watch work-related videos at least weekly.
4. They are a power email marketing tool
The statistics speak for themselves on this one. The same HubSpot report listed above also found that using the word “video” in your email subject line increases open rates by 19%. Furthermore, it increases click-through rates by 65% and reduces unsubscribers by 26%.
For a real-life example of a video testimonial, check out this testimonial from Bill Heifner, President of Renier Construction.
Are you interested in creating a testimonial video for your business? We’d love to help! Send us an email and let’s get started.