Insights

MW Home Page Banner

The Importance of Visuals in Social Posts: A How-to Guide

Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus ...
Read More >

Market to Your Market

We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters ...
Read More >
MW Home Page Banner

A Summer Full of New Possibilities

Hello everyone! I am Marketing Works’ new intern, Lynn Lower. I am currently a junior at Eastern Michigan University (EMU). I am excited to learn new skills as well as ...
Read More >
Vicky

Marketing Works Grows Again

Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team. Vicky’s been involved in content creation for many of our ...
Read More >
Bill Kiefaber

Bill Kiefaber to Lead BSA Simon Kenton Council Board

Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America. The Simon Kenton Council is one ...
Read More >

Seasoned Marketer Joins Marketing Works

When Cathy joined us, we were blessed with two amazing team members. Buddy also joins us at the office on occasion. Cathy Cole, a seasoned marketing and communication professional, joined ...
Read More >

What is interlinking and why is it Important?

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website's SEO and enhances a user's experience. By connecting different pages ...
Read More >

Understanding the ins and outs of SEO

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages and is an integral part ...
Read More >

Embarking on a Journey

Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My ...
Read More >

Navigating the GA4 transition. Are you ready?

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model ...
Read More >

The Start of Something New

Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of ...
Read More >

LinkedIn is an Asset

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the ...
Read More >
Scroll to Top