Insights

AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right ...

AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending, ...

AI & Marketing Insights Your Website Traffic Is Disappearing — And Google's AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here's what ...

Or, what enrollment communications feel like on the receiving end Somewhere between the third postcard and the seventh email reminder, it became clear: enrollment marketing feels very different when you’re ...

Tariffs are no longer just a trade policy buzzword—they’re a reality shaping the bottom line for businesses across industries. Whether you're in manufacturing, retail, or distribution, chances are you've felt ...

As you embark on your entrepreneurial journey, one of the most crucial tasks is to define your target audience. However, it's not just about who you want to sell to; ...

Motivation is an important part of any work environment. It keeps the team focused and energized. Assignments get completed, client relationships get stronger, and the workplace becomes a more pleasant ...

A business's reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people ...

Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus ...

We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters ...

Hello everyone! I am Marketing Works’ new intern, Lynn Lower. I am currently a junior at Eastern Michigan University (EMU). I am excited to learn new skills as well as ...

Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team. Vicky’s been involved in content creation for many of our ...