Marketing Works Grows Again

Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team. Vicky’s been involved in content creation for many of our ...
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Bill Kiefaber

Bill Kiefaber to Lead BSA Simon Kenton Council Board

Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America. The Simon Kenton Council is one ...
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Seasoned Marketer Joins Marketing Works

When Cathy joined us, we were blessed with two amazing team members. Buddy also joins us at the office on occasion. Cathy Cole, a seasoned marketing and communication professional, joined ...
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What is interlinking and why is it Important?

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website's SEO and enhances a user's experience. By connecting different pages ...
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Understanding the ins and outs of SEO

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages and is an integral part ...
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Embarking on a Journey

Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My ...
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Navigating the GA4 transition. Are you ready?

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model ...
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The Start of Something New

Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of ...
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LinkedIn is an Asset

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the ...
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Small Business Failure and Some Thoughts to Avoid It

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack ...
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Best Sales Tool for the Insurance Industry

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things ...
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Impact Statements for sales

Up Front Contracts

As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as ...
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