Healthcare

With patient satisfaction driving healthcare reimbursements, providers and ancillary services face unique business and marketing challenges that we can help solve.

When you want a strategic marketing partner who understands the pressure of healthcare reform on your internal operations, referral relationships, and patient care, you can rely on Marketing Works' healthcare experience. From specialized physician practice groups to hospitals and medical receivables management, TPAs, or technology companies, we are comfortable navigating the healthcare landscape.

Marketing Works has more than 30 years of experience in branding, positioning, and marketing healthcare providers and ancillary services:

    • Gathering intelligence used for positioning and on-target messaging
    • Attracting and retaining self-pay patients
    • Relationship marketing programs to referring physicians
    • Branding or re-branding and alignment
    • Crisis communication
    • Merger/acquisition communication strategy and change management facilitation
    • Launching new specialty areas
    • Generating thought leadership and distributing through speaking engagements, byline articles, social and traditional media
    • Media training
    • Lead generation and retention programs
    • Strategy and management of special events and trade show exhibits
    • Reputation management and online reviews

Marketing Works offers smart and strategic healthcare-specific marketing to help you grow and thrive in a challenging environment.

Contact Bill Kiefaber to learn more and set-up a complimentary strategic planning session to outline the top priorities that will drive your growth.

Experience

Marketing Works has served clients delivering healthcare services or products for more than 30 years. These clients range from large specialty practice groups and community hospitals to healthcare service providers. This experience gives us a strong understanding of the industry's workings and enables us to recommend strategies that get results.

Knowledge

Our experience in the market has developed a deep knowledge of the constantly evolving world of healthcare. Marketing Works understands the complexities of regulatory restrictions, reimbursement challenges, patient satisfaction scores, and other issues impacting physicians, administration, and patients. This knowledge enables us to help you quickly capitalize on market opportunities through thought leadership content, powerful messaging, media coverage, and marketing initiatives that increase patient satisfaction and physician referrals.

Capabilities

We offer a variety of services specially tailored to the healthcare industry including:

  • Merger/acquisition communication and re-branding initiatives
  • Branding and positioning
  • Product/service marketing
  • Corporate culture cultivation
  • Content development - white papers, success stories, government affairs position pieces, articles
  • Public relations - Media, analyst and blogger relations; speaking and awards; social media; social networking
  • Sales-marketing gap alignment
  • Lead generation and cultivation
  • Retention and voice of the customer initiatives
  • Media training
  • Crisis communication and reputation management

Clients

We have worked with a number of clients in the healthcare market, including:

Let's collaborate and take your business to the next level.

Let's talk.
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