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WorkComp Marketers
Workers’ compensation is a highly competitive and complex industry. Our practice group has more than 30 years of experience marketing the companies that serve it.
Why do work comp companies call us?
For your organization to succeed in this constantly evolving market, you need a marketing partner who knows how the industry works. Our clients have ranged from third party administrators to defense attorneys to pharmacy benefit managers.
More than 30 years of branding, positioning, marketing, public relations and content for companies that target the workers’ compensation market.
We stay on top of the changing governmental and regulatory landscape, so you can move quickly on market opportunities.
We understand what it takes to reach payers, adjusters, and injured workers.
We can assist with merger and acquisition messaging and positioning.
We won’t work with your competitors.
Our dedicated team serves as an extension of yours, delivering results based on how you define success.
What has it done for work comp clients?
| Client | Starting point | Result | Case study |
|---|---|---|---|
| Helios | Progressive Medical and PMSI merging into one company, with a new brand still to launch. Marketing Works used its annual Share of Voice analysis to steer media relations. | 117% more trade and national media coverage in 2015 than in 2014, second most among competitors. | Read the case study |
| PRIUM | Needed at least 10 new physician reviewers from a single tradeshow. A direct-mail invitation, landing page and at-show lead form did the work. | 60+ physician leads from the show, against a goal of 10. | Read the case study |
PRIUM: the inaugural Workers’ Compensation Payer Symposium
In four months, PRIUM and Marketing Works built the first Workers’ Compensation Payer Symposium in Atlanta: a roundtable with industry leaders, an educational video on prescription drug abuse, and live polling, followed by a perspectives piece for every attendee.
“Marketing Works took the time to understand our business. The team was knowledgeable, creative, and committed. They became true advocates for our message in the marketplace.”
Michael Gavin, President, PRIUM
What does the practice do?
Merger and acquisition communication and rebranding initiativesFor companies, products and services in the work comp marketMarketing for the products and services you sellCorporate culture cultivationWhite papers, success stories, drug trend reports, government affairs position pieces, articlesMedia, analyst and blogger relations; speaking and awards; social mediaClosing the gap between sales and marketingLead generation and cultivationRetention and voice of the customer initiativesTradeshow and event planningCrisis communication and reputation management
What do buyers ask us?
Who does WorkComp Marketers work with?
Companies that target the workers’ compensation market. Our clients have ranged from third party administrators to defense attorneys to pharmacy benefit managers, and include medical cost management companies such as PRIUM.
Will you also work with our competitors?
No. WorkComp Marketers won’t work with your competitors.
Can you help with a merger or acquisition?
Yes. Merger and acquisition messaging, positioning and rebranding are part of the practice. Helios, formed when Progressive Medical and PMSI merged, is one example.
How do we get started?
Contact Bill Kiefaber at bill@marketingworks360.com to set up a complimentary strategic planning session that outlines the top priorities for your growth.
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
