Workers' Compensation

We get it. Workers' compensation is a highly competitive and complex industry.

For your organization to succeed in this constantly evolving market, you need a strategic marketing partner who has a deep understanding of the various aspects of the industry. Our workers' compensation practice group, WorkComp Marketers, has the specialized experience you need to more effectively reach your target markets.

Here's why WorkComp Marketers is different:

  • We have more than 30 years of experience with branding, positioning, marketing, public relations, and writing content for companies that target the workers' compensation market.
  • We have a deep knowledge of constantly evolving legislative and regulatory activities.
  • We understand what it takes to reach payers, adjusters, and injured workers.
  • We can assist with merger and acquisition messaging and positioning.
  • We won't work with your competitors.
  • Our dedicated team serves as an extension of yours by providing the marketing and public relations services you need to reach your audiences

We bring together the best and brightest in workers' compensation marketing to collaborate and deliver results based on how you define success.

Contact Bill Kiefaber to learn more and set-up a complimentary strategic planning session to outline the top priorities that will drive your growth.


Our WorkComp Marketers have served clients in the workers' compensation space for more than 30 years. These clients range from third party administrators to defense attorneys to pharmacy benefit managers. This experience gives us a strong understanding of how the industry works and enables us to recommend strategies that get results.


With our experience in the market has come a deep knowledge of the constantly evolving world of workers' compensation. Our WorkComp Marketers stay on top of the changing governmental and regulatory landscape as well as other issues impacting your clients and you. This knowledge enables us to help you quickly capitalize on market opportunities through thought leadership content, powerful messaging, media coverage and marketing initiatives.


Our team offers a variety of services specially tailored to the workers' compensation market, including:

  • Merger/acquisition communication and rebranding initiatives
  • Branding and positioning
  • Product/service marketing
  • Corporate culture cultivation
  • Content development - white papers, success stories, drug trend reports, government affairs position pieces, articles
  • Public relations - Media, analyst and blogger relations; speaking and awards; social media; social networking
  • Sales-marketing gap alignment
  • Lead generation and cultivation
  • Retention and voice of the customer initiatives
  • Tradeshow and event planning
  • Crisis communication and reputation management

Ready to boost your work comp lead generation and gain more referrals? 

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