Insights

Hi everyone! My name is Alie Intihar and I am delighted to announce that I am the newest Marketing Works Intern! I could not be more grateful for this opportunity ...

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of ...

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business ...

COVID-19  has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started ...

As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive ...

Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In ...

I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies ...

Hello everyone, my name is Maggie Broadfoot. I am thrilled to be Marketing Works’ newest summer intern! I am very excited to be a part of such a notable company. ...

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of ...

During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related ...

Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact ...

There’s no question that the United States, and the world as a whole, are in an economic downturn. Due to COVID-19, we could see a repeat of the 2008 recession, ...