Insights

Generating leads and increasing revenue can be difficult and stressful, especially if you don't have a strategy. However, even with a lead generation strategy, many can be ineffective because of ...

As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention ...

Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, ...

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking ...

It is unreal how time flies! This summer is almost over, and with that ends my internship. I have learned an exuberant amount at Marketing Works in the past few ...

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the ...

Hi everyone! My name is Alie Intihar and I am delighted to announce that I am the newest Marketing Works Intern! I could not be more grateful for this opportunity ...

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of ...

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business ...

COVID-19  has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started ...

As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive ...

Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In ...