Turn Conversations into Customers – Part 1

Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI. 

One consistent problem we see from our clients is how to effectively reach influencing, decision-makers at target companies. Our solution? Create a tailored, lead generation strategy to make things more manageable and help you get results.

The lifeline of businesses new or established is the health of their lead generation systems and processes, so what you need is a strategy that eliminates the learning curve and gets you where you want to be in a matter of months, not years.

Having a lead generation strategy in place will help you know what to do, what not to do, and when to do it. Think of it as relationship building. Whether in person or online, business is about relationships, and while technology doesn’t replace relationships or grow a reputation, it can allow you to do both, faster.

An example of this technology is what has grown to be considered the best, most effective lead generation tool out there – LinkedIn.

When it comes to generating leads on LinkedIn, it’s about doing the right thing at the right time. And these three key elements can make or break the results of your LinkedIn lead generation efforts:

  1. A profile that positions you as an expert authority to your ideal prospect
  2. A highly personalized messaging sequence
  3. A tailor-made implementation strategy

Building a Lead Generation Strategy

No two strategies are alike, but there are some components that are necessary for it to be successful and that will help you to “attract,” “engage,” and “convert” more ideal clients. In addition to the three key elements above, you also want to make sure you:

  1. Optimize your LinkedIn profile
  2. Grow your personal brand
  3. Build authority, credibility, and trust
  4. Pre-sell your ideal prospects
  5. Nurture relationships
  6. Mine your network for more leads

Additionally, when it comes to a LinkedIn marketing strategy to generate leads, there are four pillars to consider:

  • The Right Profile (Credibility)
  • The Right People (Connection)
  • The Right Message (Conversion)
  • The Right Content (Community)

Most are unaware of these four pillars and end up spending a huge amount of time on social media with little to show for it. But, when all four pillars are used correctly, you will find that you are generating more leads, creating more conversations, and converting those conversations to customers.

Check back next week for part 2 where we look closer at each of the four pillars and how you can maximize them to your benefit.

Additionally, if you have been struggling with your lead generation efforts and are ready to try a different approach, contact Bill Kiefaber at 614.353.5563 or bill@marketingworks360.com to schedule a time to talk about your needs.

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