Category: Expertise
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What Makes a Good Client-Agency Relationship
Every agency will tell you they build strong client relationships. Fewer can explain what that actually means in practice. It is easy to say “we treat clients like partners.” It…
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What an Account Manager Actually Does (It’s More Than Scheduling Meetings)
Ask most people what an account manager does, and you will probably hear something like “they set up meetings” or “they send the invoices.” It is an easy assumption to…
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Almost Four Decades In, and Still Picky About Who We Work With
Longevity in the agency world is rarer than it should be. Agencies open with a bold logo and an even bolder pitch, land a handful of clients, and disappear within…
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AI Can Write Your Content, But Can It Be You
AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right…
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Your Next Customer Might Be an AI Agent. Is Your Brand Ready?
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending,…
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Your Website Traffic Is Disappearing: Google’s AI Is the Reason
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what…
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5 Stars or 1 Star Google Reviews Matter
A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people…
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What is interlinking and why is it Important?
In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages…
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Understanding the ins and outs of SEO
Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part…
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Navigating the GA4 transition. Are you ready?
In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
