Category: Strategic Marketing
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Nearly Four Decades In: What Marketing Works’ Longevity Means for Clients
Agencies open and close constantly. A firm gets acquired, a few key people leave, a client’s contact of five years is suddenly gone, and the institutional knowledge about that account…
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What Makes a Good Client-Agency Relationship
Every agency will tell you they build strong client relationships. Fewer can explain what that actually means in practice. It is easy to say “we treat clients like partners.” It…
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What an Account Manager Actually Does (It’s More Than Scheduling Meetings)
Ask most people what an account manager does, and you will probably hear something like “they set up meetings” or “they send the invoices.” It is an easy assumption to…
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A Process Built to Move the Needle: Inside the MW-360 IDEA Approach
Ask 10 agencies how they build a marketing plan, and you will likely get 10 different answers, most of which boil down to a list of channels they happen to…
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Almost Four Decades In, and Still Picky About Who We Work With
Longevity in the agency world is rarer than it should be. Agencies open with a bold logo and an even bolder pitch, land a handful of clients, and disappear within…
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AI Can Write Your Content, But Can It Be You
AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right…
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Your Next Customer Might Be an AI Agent. Is Your Brand Ready?
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending,…
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Your Website Traffic Is Disappearing: Google’s AI Is the Reason
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what…
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From strategy decks to kitchen tables: A field report on enrollment marketing
Or, what enrollment communications feel like on the receiving end Somewhere between the third postcard and the seventh email reminder, it became clear: enrollment marketing feels very different when you’re…
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5 Stars or 1 Star Google Reviews Matter
A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people…
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