AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right now are the ones that sound unmistakably human. Here’s why authenticity just became your most valuable marketing asset. Let’s start with a number that should […]
AI Can Write Your Content, But Can It Be You Learn More »
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending, and even purchasing on behalf of consumers. Here’s what that means for your marketing strategy. For as long as marketing has existed, the goal has
Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Learn More »
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what it means for your marketing — and why strategy matters more than ever. Something strange is happening in Google search. Your website might be ranking
Your Website Traffic Is Disappearing: Google’s AI Is the Reason Learn More »
Or, what enrollment communications feel like on the receiving end Somewhere between the third postcard and the seventh email reminder, it became clear: enrollment marketing feels very different when you’re the one receiving it. For most of my career, I’ve helped colleges and universities design enrollment communications. I’ve built message maps, reviewed funnels, and debated
From strategy decks to kitchen tables: A field report on enrollment marketing Learn More »
A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people say about your business, resulting in missed opportunities. There is a straightforward way to keep a pulse on your company’s reputation that allows you to
5 Stars or 1 Star Google Reviews Matter Learn More »
We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters to blogs and videos. Whether you’re having a calm day at your desk or running errands for your business, these resources are aptly available. There
Market to Your Market Learn More »
We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing
LinkedIn Selling Class Learn More »
Last week in the first of this two-part series about turning conversations into customers, we talked about the importance of having a strategy to drive lead generation for your company. We outlined some of the key components you need, including the four pillars of LinkedIn marketing to reach your target audiences by doing the right
Turn Conversations into Customers – Part 2 Learn More »
Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI. One consistent problem we see from our clients is how
Turn Conversations into Customers – Part 1 Learn More »
As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit
Impact Statements – A Redefined Approach to Selling – Part 2 Learn More »
