Ask most people what an account manager does, and you will probably hear something like “they set up meetings” or “they send the invoices.” It is an easy assumption to make, since the account manager is often the person a client sees and hears from most. But that visibility is exactly why the role gets […]
What an Account Manager Actually Does (It’s More Than Scheduling Meetings) Learn More »
Ask 10 agencies how they build a marketing plan, and you will likely get 10 different answers, most of which boil down to a list of channels they happen to be good at. Social media here, a website refresh there, maybe some email campaigns stitched together under the label of “strategy.” The problem is that
A Process Built to Move the Needle: Inside the MW-360 IDEA Approach Learn More »
Longevity in the agency world is rarer than it should be. Agencies open with a bold logo and an even bolder pitch, land a handful of clients, and disappear within a few years when the founder moves on or the business model doesn’t hold up. It is part of why so many marketing leaders are
Almost Four Decades In, and Still Picky About Who We Work With Learn More »
AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right now are the ones that sound unmistakably human. Here’s why authenticity just became your most valuable marketing asset. Let’s start with a number that should
AI Can Write Your Content, But Can It Be You Learn More »
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending, and even purchasing on behalf of consumers. Here’s what that means for your marketing strategy. For as long as marketing has existed, the goal has
Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Learn More »
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what it means for your marketing — and why strategy matters more than ever. Something strange is happening in Google search. Your website might be ranking
Your Website Traffic Is Disappearing: Google’s AI Is the Reason Learn More »
Or, what enrollment communications feel like on the receiving end Somewhere between the third postcard and the seventh email reminder, it became clear: enrollment marketing feels very different when you’re the one receiving it. For most of my career, I’ve helped colleges and universities design enrollment communications. I’ve built message maps, reviewed funnels, and debated
From strategy decks to kitchen tables: A field report on enrollment marketing Learn More »
A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people say about your business, resulting in missed opportunities. There is a straightforward way to keep a pulse on your company’s reputation that allows you to
5 Stars or 1 Star Google Reviews Matter Learn More »
We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters to blogs and videos. Whether you’re having a calm day at your desk or running errands for your business, these resources are aptly available. There
Market to Your Market Learn More »
We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing
LinkedIn Selling Class Learn More »
