Insights

Committed to Helping Others

At Marketing Works, we live by our four core values, which are “We Get It.” “We Do What it Takes.” “We Do the Right Thing.” and “We Care.” We also ...
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New Addition to the Marketing Works Team

Creative, curious, proactive and results-driven are just a few words that describe me. My name is Kelly Scheer and I am Marketing Works’ newest Senior Account Manager.  I have always ...
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Marketing Works’ Passion and Dedication Shines at the 2019 PRism Awards

L-R: Bill Kiefaber, President of Marketing Works; Jason Carpenter, Owner/President of Environmental Pest Management and Rob Krohn, VP of Marketing at Epcon. On May 16th, 2019 Marketing Works’ hard work ...
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A Summer of Experience

Hello, my name is Wil Intihar and I’m very excited to join the team as Marketing Works’ newest intern. I’m beyond thrilled to be a part of such a highly ...
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The Refectory – The Best Entertainment and Dining Experience in Columbus

The Refectory Restaurant and Bistro (Refectory) has long been Columbus' finest dining establishment. In fact, it is one of the only restaurants in the nation that has received the AAA ...
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“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” —Oprah Winfrey

On a personal level, I live by this quote. But as a marketer, my sole aim is to make sure the integrity and success of our clients is known far ...
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Three Ways to Drive Business Growth

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue ...
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New Face at Marketing Works

Hello!  My name is Valerie Klette-Cusher and I am very excited to be the newest member of the Marketing Works team! Ever since high school I knew I wanted a ...
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The Blink of an Eye

Anyone who’s ever worked with, for, or around me knows that even in the very early stages of owning a business, I always talked about “what I would be doing ...
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There’s a New Sheriff in Town!

It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-year ...
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The Customer Journey, the Big Idea & the Role of Content

How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers ...
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You have decided to merge, now what?

This year we continued to see significant merger and acquisition activity in workers' compensation and expect this to remain a trend in 2018. While this is an exciting time filled ...
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