Insights

Sales Enablement – Maximizing the Success of Your Sales Efforts

One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with ...
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Let the Journey Continue

Looking back at the past seven months, I can’t believe how much I have learned as an intern here at Marketing Works. The experience and knowledge I have gained is ...
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Allow Your Company to Shine Through

Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to ...
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Looking Ahead as B-to-B Marketing Trends Continue to Change

Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue ...
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Client Retention: How to Leverage Existing Customers to Grow Your Business

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know ...
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Castlebrook Media and Marketing Works: A Perfect Fit

Marketing Works has had the pleasure of working with many tremendous business partners in our 30-year history. A couple of the key criterion we use in selecting business partners is ...
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What’s a Super Bowl Without the Commercials?

Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and ...
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Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales ...
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A new face at Marketing Works!

Hello! My name is Julia Gilmore and I am so excited to announce that I am the newest Marketing Works Intern. I cannot wait to begin my journey working for ...
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Meeting of the Minds: Getting a Grip on Your Business

Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack ...
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Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization's business goals and objectives? And, what is the biggest obstacle most companies ...
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Bridging the Sales-Marketing Gap by Defining the Customer Journey

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so ...
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