Insights

Emmalee Kalmbach We love to be a conduit of success for everyone we touch, and this is especially the case for our amazing interns. Many of our interns have gone ...

Drum roll please... There’s a new face at Marketing Works! We’d like to offer a big welcome to our new Public Relations Specialist, Amanda Amsel. Amanda is responsible for crafting ...

  On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for ...

The B2B buying cycle has never been more complex. Not only is the demographic of the buyer changing, so is the decision-making process. With technology at everyone’s fingertips, buyers are ...

  In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses ...

  So you have happy clients, now what? If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand ...

  Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What ...

  One of the founding principles of Marketing Works is to serve as a conduit of success for everyone we touch, and our interns are no exception. Our three-month internship ...

It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are ...

When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook ...

In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public ...

  A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such ...