Bridging the Sales-Marketing Gap by Defining the Customer Journey

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them.

Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity. After identifying the organization had different approaches to acquiring and cultivating relationships with customers, it was determined that sales needed resources to set them up for success.

Through research and an extensive audit, Marketing Works created a tool that defined each step of the customer journey, ultimately resulting in a more cohesive approach for the newly merged sales teams. Learn more about the tool and its impact on sales by reading the entire case study here.

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