Insights

In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In ...

I expected great things when I began my summer internship at Marketing Works, but I had no idea that I had entered one of Columbus’ best internship programs. Now, that ...

As the number of Millennials that join our B2B strategic communications company continue to increase, we're learning more and more about this generation in the workplace. They want growth and ...

Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she's at ease on and off ...

Since the company’s founding in 1999, our client, ViaQuest Inc., has worked tirelessly to serve and assist individuals who have limited or no access to health care. This mission has ...

The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both ...

Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the ...

Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is ...

By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The ...

“Think before you speak.” “Be careful what you say.” “If you don’t have anything nice to say, don’t say anything at all.” Wisdom that anesthesiologist Tiffany M. Ingham probably should ...

The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership ...

Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is ...