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Insights

  • Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2)

    In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public…

  • Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit)

      A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such…

  • What is Strategy?

    Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what…

  • 3 Social Media Trends to Look for in 2016

    Social media is a beast that never sleeps. It was a constantly changing market in 2015 and 2016 will likely shape up the same way. So how will the social…

  • There’s a new face at Marketing Works!

    Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one…

  • There’s a Time for Everything

    Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not…

  • Healthcare Meeting of the Minds: A Forum for Healthcare Executives

    With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture.  For now, compliance with government regulations is the priority, but consumerism…

  • 3 Ways B2B Can Apply B2C Principles

    Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences.…

  • Why Celebrating Success Matters

    Marketing Works is all about being a conduit of success to everyone we touch.  We take all successes seriously, big and small. Whether it’s gaining a new client or receiving…

  • My Half-Over Adventure

    The past six weeks here have been one big adventure for me. Not only because I have a new job at a marketing firm, but also because I moved to…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

Email Bill

614.540.5520