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Insights

  • ViaQuest Inc. Honored for Efforts in Community Outreach

    Since the company’s founding in 1999, our client, ViaQuest Inc., has worked tirelessly to serve and assist individuals who have limited or no access to health care. This mission has…

  • Mapping the Customer Journey

    The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both…

  • Essential Concepts for Social Media Strategy: Part 2

    Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the…

  • An Internship Designed to Inspire

    Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is…

  • Essential Concepts for Social Media Strategy: Part 1

    By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The…

  • Anesthesiologist Provides Lesson in Watching What You Say

    “Think before you speak.” “Be careful what you say.” “If you don’t have anything nice to say, don’t say anything at all.” Wisdom that anesthesiologist Tiffany M. Ingham probably should…

  • 5 Summer Reading Ideas for Communicators

    The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership…

  • 6 Simple SEO Tips

    Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is…

  • A Place for Characters in B2B Marketing

    If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red…

  • A New Face for a New Season

    Hi everybody! I’m Kaitor Kposowa, a recent Ohio University graduate and also Marketing Works’ newest intern! After four years of cultivating a multimedia, multiperspective approach to communications, I’m now ready…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

Email Bill

614.540.5520