Insights

Connect with Confidence: Market Yourself Better through LinkedIn

Last night, as I was browsing my own LinkedIn page, I couldn't help but think, “I wish I had known this sooner!” It seems that LinkedIn has the potential for ...
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How to Make Your Email Really POP!

Do you ever dread opening your email browser? It’s a brand new morning, and the last thing you want to see, is a flood of emails requesting your response. So ...
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Why I am Interning with Marketing Works

I was raised with the mindset that life is a blessing, so make every day count!  That is exactly what I am doing today, as I begin my journey with ...
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Now Hiring: Internship

Seeking Recent College Graduate for Internship Marketing Works, Inc. (www.marketingworks360.com), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship. ...
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Webinars Part 2: 3 Tips to Plan a Successful Webinar

How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By ...
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Webinars Part 1: How Webinars Can Help Your Brand

Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place ...
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LinkedIn Publisher: To Post Or Not To Post

LinkedIn members, rejoice! In February of this year, LinkedIn opened its publishing platform to those of us who have yet to reach Influencer status. This means long-form posts, once exclusively ...
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Now Hiring: Communications Manager

POSITION PROFILE PROFILE The MW Communications Manager is honest, approachable and outgoing. This candidate enjoys a collaborative and flexible work environment; and is comfortable in a smaller company. He or ...
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4 Things to Keep in Mind When Considering Marketing Automation

A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and ...
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What I’ve Learned as an Intern

  After interning with Marketing Works for the past three months, I’ve learned a great deal about how social media and marketing works (pun intended)! It’s been an exciting journey ...
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The Power of the Infographic

Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of ...
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3 Ways Using Twitter Analytics Can Help Shape Your Strategy

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. ...
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