Insights

Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media ...

POSITION PROFILE PUBLIC RELATIONS MANAGER (PRM) PROFILE  The PR Manager (PRM) is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable ...

Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you ...

With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used ...

Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, ...

The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation ...

It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. ...

Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business ...

While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media ...

  When I was 15, I moved from Shaker Heights, OH a half an hour south to Hudson, OH. I found myself in a new city where I didn’t know ...

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t ...

Developing a positive company culture is one of the most vital aspects to keeping your team happy and productive. Columbus is a fun, dynamic hub for all ages and interests, ...