Insights

Celebrate Your Hard Work on Labor Day

      Labor Day is a holiday dedicated to the achievements American workers have made in society as well as the economy. For just one day out of the ...
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Understanding Keywords Can Increase Your SEO

    Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how ...
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Business Wire Chat with Serena Ehrlich

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and ...
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The Importance of Team Building Activities

In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the ...
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Event Spotlight: Project Blues Review 2014

This year marks the fourth annual Project Blues Review to benefit the Columbus Cancer Clinic. Project Blues Review brings together world renowned blues artists for the purpose of fighting cancer. ...
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5 Things to Learn about our New Senior Vice President, Bill Kiefaber

We are excited to announce the newest addition to our team - Bill Kiefaber. Bill is our new senior vice president and will be supporting our team with strategic client ...
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What Do Your Words Say About You?

  Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it's a free, easy-to-use service ...
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PRIUM Workers’ Compensation Symposium Serves as Successful Knowledge Marketing Initiative

Situation: PRIUM helps workers' compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as ...
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Putting the Relationship Back in Public Relations

Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that ...
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Which one is your Flavorite?

Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite. ...
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Where we are with Social Media and What the Future May Hold

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew ...
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Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award

Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media ...
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