Insights
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People Come And Go, But Culture Is Enduring
12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer…
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Marketing Works Team Member Spotlight: Lauren H.
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing…
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10 Things You Might Not Know About Bill Kiefaber
Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill,…
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15 Tips For Your Next Networking Event
Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next…
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The Halfway Point of My Marketing Works Journey
2 score and 17 days ago, I embarked on my journey aboard the S.S. Marketing Works, and I am currently a little over halfway through my voyage. I have only…
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Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand…
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Client Spotlight: Comfort Keepers Celebrates 15 Years of Success
In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship,…
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Marketing Works Team Spotlight: Stacy Wood
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
