Insights

6 Ways to Improve Your Social Media Presence

  Although social media hasn't been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on ...
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4 Key Takeaways from My Internship at Marketing Works

I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first ...
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3 Reasons March Madness Pools Benefit Company Culture

It’s every college basketball lover’s favorite time of the year – March Madness! This is an exciting time with all of the upsets, Cinderella stories and last minute three-pointers. It’s ...
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5 Goals for Spring Marketing Internship

Hello! My name is Emily Kishler and I’m the new intern at Marketing Works. I graduated from Miami University in December of 2013 with a Bachelor of Arts in Mass ...
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4 Ways to Keep Marketing Positive

It is no secret that some industries aren't exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, ...
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3 Benefits of Monitoring your Competitor’s Social Media Activity

There are so many useful business apps out there that the majority of businesses are leveraging to help complete day-to-day tasks – e.g., HootSuite, Dropbox. Among the many apps that ...
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6 Ways to Rebuild Reputation with PR after a Crisis

Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get ...
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4 Tips for Mobile Friendly Emails

It’s hard to believe it’s been six years since the iPhone first came out! The introduction of iPhones into the mobile sphere greatly increased the popularity of mobile devices and ...
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5 Tips for Optimizing Your LinkedIn Presence

In lieu of the new LinkedIn publishing feature, it is extremely important to make sure you are optimizing your LinkedIn presence, especially when you decide to share your own content. ...
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Everything You Need to Know About the LinkedIn Publishing Feature

If you’re active on LinkedIn, you probably follow Influencers who post about relevant industry topics, career advice and professional insights. This publishing feature was originally only accessible to these LinkedIn ...
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Using Social Media for a Product Launch

Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ...
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Marketing Internship Lessons Learned and Lessons to Learn

I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun. In the first month and a half that ...
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