Insights
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PRIUM Workers’ Compensation Symposium Serves as Successful Knowledge Marketing Initiative
Situation: PRIUM helps workers’ compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as…
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Putting the Relationship Back in Public Relations
Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that…
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Which one is your Flavorite?
Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite.…
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Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award
Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media…
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Now Hiring: Public Relations Manager
POSITION PROFILE PUBLIC RELATIONS MANAGER (PRM) PROFILE The PR Manager (PRM) is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable…
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Google Analytics 101
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
