Insights

In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn't translate as covering all your bases. ...

Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, ...

As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans ...

Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers ...

The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way ...

Content calendars can go a long way to ensure the success of your business’ blog. As much as we all like to write amazing blog posts every time inspiration strikes, ...

In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision ...

If you’re looking to step up the amount of media coverage your brand currently receives, positioning yourself as an expert on your chosen field is a great way to start. ...

On Monday we put your AP style skills to the test with a 14 question quiz. And whether you aced every question or need to study a little more, it’s ...

The high-profile nature of the energy industry lends itself to extensive media coverage. From negative to positive news, staying up-to-date with what’s written about your company can seem like a ...

Google recently updated its webmaster rules regarding the use of links and keywords in news releases. Essentially, any news release that has keywords listed multiple times, keywords used as anchor ...

The Opticians Association of Ohio (OAO) represents more than 3,200 licensed opticians and eye-care professionals throughout the state. Among the numerous opportunities available to OAO members is the chance to ...