Insights

The climate change discussion is here to stay. And there is plenty of information for those concerned, since it seems every day there is another report on groundbreaking research or a ...

As the unofficial end to summer, Labor Day usually means backyard barbecues, swimming pools and classic American food for most people celebrating the holiday. It’s been around since the 1880s, ...

Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my ...

It’s that time again, when the Marketing Works world gets busy, busy, busy, with client accounts. I never know when it’s coming, but all of a sudden I've got a ...

When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible. ...

My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background, ...

If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way ...

As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more ...

It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less ...

Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of ...

Another fast-approaching tradeshow is sneaking up on the workers' compensation industry. The 68th Annual Workers’ Compensation Educational Conference (WCEC) is on for August 18 - 21. The hottest issues and ...

Motivation is a vital element to boosting a team member’s work ethic. However,  it’s often easy to lose track of your employees’ motivation unless you pay close attention. So why ...