Insights

In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, ...

My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment ...

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In ...

The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the ...

Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the ...

In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in ...

Attracting oil and gas companies to your business hinges upon your reputation.  That is one of the observations that came out of research Marketing Works recently completed. Crafting your message ...

Each quarter, Marketing Works looks for candidates to join our full-time, hands-on internship program. I started my internship in February and had a lot of questions about my new role ...

The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not ...

I’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to ...

Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture ...

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes ...