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Insights

  • Top 5 Gifts to Give a Marketer

    The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on…

  • 3 Ways to Keep Your Company Accountable After Going Green

    Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation.…

  • Share of Voice for Media Relations

    Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis…

  • The Importance of Social Media for Tech Marketers

    Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers…

  • 4 Social Media Holiday Marketing Tips

    The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media…

  • 4 Tips for Holiday Networking

    The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law…

  • Strategic PR: The Problem with Spam Pitches

    In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn’t translate as covering all your bases.…

  • 6 Things Marketing Works is Thankful For

    Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year,…

  • HealthCare.gov – A Lesson in PR

    As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

Email Bill

614.540.5520