Insights

Strategic Planning for a Successful Public Awareness Campaign

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements ...
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Understanding your Audience

Robby Slaughter (@robbyslaughter), a workflow and productivity expert with a focus in helping organizations and individuals to become more efficient, more effective and more satisfied at work, was the keynote ...
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Leader of the Pack Part 2: How your company can benefit from thought leadership

After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of ...
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Leader of the Pack Part 1: How your company can benefit from thought leadership

We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes ...
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Is Southwest’s famous culture in jeopardy?

Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ ...
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4 Reasons Why Your Business Needs Google Business Photos

Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama ...
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Social Networking in the Energy Industry

Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will ...
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Know thy Client

In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a ...
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Part 2: Behaviors Can Be Seen – Beliefs Can’t

Because it was part of the culture of my family of origin, I believe children should be seen and not heard.  That value (respect) drove my behavior as a child, ...
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HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage

Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB ...
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How Important is Having a Mobile-Friendly Website?

When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed ...
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Part 1: Behaviors Can Be Seen – Beliefs Can’t

Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can ...
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