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Insights

  • The Facebook Hashtag #Flop

    From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will…

  • What Your Tech Company Needs to Know About Marketing

    As a technology company, you’ll quickly get left in the dust if you’re not on the cutting edge of your field. The same goes for your marketing strategies. In an…

  • How to Brand Your Blog

    Bloggers are a dime a dozen in today’s world, which is why it’s so important to make sure your blog is in alignment with your brand. Your brand conveys the…

  • Tips For Writing a Winning Speaking Proposal

    Last week we shared five upcoming opportunities to submit speaking proposals in the workers’ compensation industry. But after identifying which meetings are a fit for your company, how do you craft a…

  • What I’ve Learned From My Internship So Far

    As a recent graduate, I wondered how I would feel when many of my younger friends started school in the fall, while for the first time in four years I…

  • 4 Social Media Myths

    Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do…

  • How a multifaceted viral campaign can differentiate an organization

    A recent public relations campaign Marketing Works led on behalf of Farsite Group was mentioned within the October issue of Columbus CEO Magazine. The article features how the Columbus-based data…

  • How to Create an Awesome Infographic

    We’ve all seen facts and figures listed in an article or on a piece of paper, but if you’re looking to present your message in a more exciting and visually…

  • 5 Important Pieces To A Successful Sponsorship Kit

    A sponsorship kit can be a great asset- especially for your next event or trade show to name a few. Not only can it help streamline the sponsorship process for…

  • The Future of Smartphone Marketing

    It’s no longer just teenagers who have smartphones glued to their hands, 139 million Americans today own smartphones to not only keep in touch with others but receive news updates,…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

Email Bill

614.540.5520