Insights

Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could ...

If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as ...

It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential ...

We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of ...

If you've ever traveled on the London underground transportation system, you will recall the signs posted everywhere telling you to "Mind the Gap" when you get on and off the ...

Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand.  Put in human ...

A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our ...

Just when I thought I knew all there was to know about Facebook marketing, a recent Facebook marketing webinar I sat in on, made me realize that I've only scratched ...

Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why ...

Global Marketing Fails Although failures occur in every form of marketing, few have created as many embarrassments as global marketing. Marketing across cultural borders opens the door for all kinds ...

FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its ...

FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. ...