Insights

Better serve your clients through vendor education

Recently our account team had the opportunity to tour Press Works, a bindery and specialties vendor in Plain City, Ohio. Our long-time contact, Jim Lucas, showed us their extensive printing ...
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Now Hiring B2B Marketing Communications Account Manager & PR Pro

Are you fueled by creativity, collaboration and results? So are we! Marketing Works is a B2B strategic communications firm.  Our culture is based on achieving work-family balance, fostering long term ...
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Workplace wellness taken to a new level!

My co-workers and I recently experienced something at the office none of us ever expected. I mean, this type of thing typically takes place in a private room, with relaxing ...
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Giving Balance to Your Social Media Initiatives

With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping ...
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Twitter, a foreign language? Translation for the new Twitter user.

With Twitter users growing at a massive rate and moving from 200 million to 300 million accounts in a matter of months, it seems that the Twitter domain is taking ...
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Just Google It.

Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable ...
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Making a list and checking it twice!

The holidays are quickly approaching, so it comes as no surprise that Santa is finishing his list and checking it twice. While he reviews the children’s objectives (be nice!), I ...
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Happiness at the water cooler: How to be, get and stay happy at work.

Looking for a quick hit of optimism to help your career? Pick up a copy of  Beth Thomas’ Powered by Happy, a training manual that provides exercises on how to ...
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Perseverance and hard work pays off: Tips to stay ahead while on the job hunt

Are you in the job market? A recent article from Ragan’s PR Daily highlighted nine job-hunting tips that millennials in the PR market can follow to help them get ahead. ...
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Arm yourself with Google Alerts!

About a month ago, I wrote a blog post on an Account Management workshop that Sarah and I attended. One of the first tips that I immediately latched onto was ...
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How green are your bananas?

I love a green banana. When they turn that lovely chartreuse, they become the perfect blend of tart and sweet. It really should come as no surprise that a book ...
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Account Management Tips, Tricks and Best Practices

This past Thursday, Sarah and I attended an Account Management workshop downtown in Columbus. Organized by the American Association of Advertising Agencies (4 A’s), the workshop was lead by Sheila ...
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