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Insights

  • Is Southwest’s famous culture in jeopardy?

    Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’…

  • By , President, Marketing Works

    4 Reasons Why Your Business Needs Google Business Photos

    Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama…

  • By , President, Marketing Works

    Social Networking in the Energy Industry

    Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will…

  • By , President, Marketing Works

    Know thy Client

    In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a…

  • Part 2: Behaviors Can Be Seen – Beliefs Can’t

    Because it was part of the culture of my family of origin, I believe children should be seen and not heard.  That value (respect) drove my behavior as a child,…

  • HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage

    Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB…

  • How Important is Having a Mobile-Friendly Website?

    When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed…

  • Part 1: Behaviors Can Be Seen – Beliefs Can’t

    Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can…

  • Company Culture and Sustainability – The Cause and Effect

    Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may…

  • By , President, Marketing Works

    Client Accurately Predicts 5 of 6 Awards with Big Data

    Congratulations to our client, Farsite! Farsite is a Columbus-based data scientist firm that builds statistical models providing the opportunity to make educated decisions from data. Farsite took a unique approach…

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614.540.5520