Insights
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How to Discover Our True Core Values
It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we…
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3 Reasons Why Energy Industry Companies Should Use Microsites
When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a…
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WorkComp Case Study: Leverage Our Industry Experience
In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry,…
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3 Valuable Lessons Learned: The real internship experience
My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment…
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Branding your Culture: How cross promoting with like-minded companies can double your customer base
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In…
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How to Attract the Right Patients to your Site
Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the…
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So you’ve secured a speaking engagement, now what?
In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
