Insights

Last Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at ...

Are you struggling to find a relatable gift for the PR/marketing pro in your life? It's true; we can be difficult at times! Either we don’t have a moment to ...

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples ...

In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken ...

Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play ...

Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want ...

    [br] In early 2012, with the emergence of the Utica and Marcellus Shale boom, Marketing Works formed Energy Marketers—a practice group powered by Marketing Works dedicated to the ...

I was astounded to learn that Avis' iconic slogan, "We Try Harder" has been replaced with "It's Your Space" in an effort to target the profitable corporate user segment.  New ...

More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a ...

Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and ...

“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand ...

Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or ...