Insights
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3 resources to stay up-to-date on climate change
The climate change discussion is here to stay. And there is plenty of information for those concerned, since it seems every day there is another report on groundbreaking research or a…
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4 Tips to Ensure a Healthy Labor Day
As the unofficial end to summer, Labor Day usually means backyard barbecues, swimming pools and classic American food for most people celebrating the holiday. It’s been around since the 1880s,…
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Horizontal vs. Vertical Selling, And Why Your Website Matters
Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my…
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Excel with Excel: Tips to time save in Microsoft Excel
It’s that time again, when the Marketing Works world gets busy, busy, busy, with client accounts. I never know when it’s coming, but all of a sudden I’ve got a…
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Healthcare Case Study: The Power of Content Marketing and Media Relations
When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible.…
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3 Tips for a New Intern
My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background,…
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Marketing Culture, Inside and Out
If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way…
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My Marketing Works Internship Experience
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less…
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3 Important Elements Your Statement of Qualifications Needs
Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

