Insights

  • 3 resources to stay up-to-date on climate change

    The climate change discussion is here to stay. And there is plenty of information for those concerned, since it seems every day there is another report on groundbreaking research or a…

  • 4 Tips to Ensure a Healthy Labor Day

    As the unofficial end to summer, Labor Day usually means backyard barbecues, swimming pools and classic American food for most people celebrating the holiday. It’s been around since the 1880s,…

  • Horizontal vs. Vertical Selling, And Why Your Website Matters

    Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my…

  • Excel with Excel: Tips to time save in Microsoft Excel

    It’s that time again, when the Marketing Works world gets busy, busy, busy, with client accounts. I never know when it’s coming, but all of a sudden I’ve got a…

  • Healthcare Case Study: The Power of Content Marketing and Media Relations

    When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible.…

  • 3 Tips for a New Intern

    My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background,…

  • Marketing Culture, Inside and Out

    If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way…

  • 5 Tips for Mastering the Art of LinkedIn Prospecting

    As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more…

  • My Marketing Works Internship Experience

    It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less…

  • 3 Important Elements Your Statement of Qualifications Needs

    Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.