Insights

How to Use Twitter Like a Marketing Pro

Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out ...
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4 Resources to Use When Leveraging Social Media

You may be a social media superstar when it comes to knowing what’s best for your client, but you aren't using social media to its full potential unless you’re tracking ...
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Our Year in Review

As excited as we are about 2014, we're still feeling a little nostalgic for 2013. We had a wonderful year that consisted of taking on exciting new clients, welcoming new ...
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Marketing Priorities for 2014

With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year ...
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3 Social Media Apps to Watch in 2014

You've likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it ...
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4 Do’s and Don’ts of Social Media in Healthcare

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A ...
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Top 5 Gifts to Give a Marketer

The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on ...
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3 Ways to Keep Your Company Accountable After Going Green

Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation. ...
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Share of Voice for Media Relations

Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis ...
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The Importance of Social Media for Tech Marketers

Why use social media in the tech industry Social media isn't just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers ...
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4 Social Media Holiday Marketing Tips

The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media ...
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4 Tips for Holiday Networking

The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law ...
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