Insights
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“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” —Oprah Winfrey
On a personal level, I live by this quote. But as a marketer, my sole aim is to make sure the integrity and success of our clients is known far…
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Three Ways to Drive Business Growth
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue…
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New Face at Marketing Works
Hello! My name is Valerie Klette-Cusher and I am very excited to be the newest member of the Marketing Works team! Ever since high school I knew I wanted a…
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The Blink of an Eye
Anyone who’s ever worked with, for, or around me knows that even in the very early stages of owning a business, I always talked about “what I would be doing…
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There’s a New Sheriff in Town!
It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-year…
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The Customer Journey, the Big Idea & the Role of Content
How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers…
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You have decided to merge, now what?
This year we continued to see significant merger and acquisition activity in workers’ compensation and expect this to remain a trend in 2018. While this is an exciting time filled…
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The Future of Emerging Technology
Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in…
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Let the Journey Continue
Looking back at the past seven months, I can’t believe how much I have learned as an intern here at Marketing Works. The experience and knowledge I have gained is…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

