Insights

Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization's business goals and objectives? And, what is the biggest obstacle most companies ...
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Bridging the Sales-Marketing Gap by Defining the Customer Journey

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so ...
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Our Team is Growing!

We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where ...
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Exhibiting and Trade Shows: Trends and Challenges

Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity ...
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One Chapter Ends, a New One Begins

It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve ...
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Insights Impacting the Way B-to-B Companies Market and Sell Products and Services

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close ...
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Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results

    Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, ...
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We’re ESFJ!

Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed ...
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Becoming a Professional EOS Implementer

EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed ...
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Meeting of the Minds: Leveraging LinkedIn to Grow Your Business

If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your ...
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Say Hello to our New Intern!

Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such ...
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Taking the Next Step

After more than six months, my time at Marketing Works is finally coming to a close. I’ve been able to work on projects for clients in nearly every major industry, ...
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