Consumer Relationship Trends for the New Year

As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020.

Trend #1: Social Messaging Apps

Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook Messenger to engage customers directly. It is a convenient method of educating current and potential customers about their company, products, and events. These applications can even be used to sell products directly as more and more apps like WeChat seek to streamline digital sales. Private messaging also offers an alternative to emails, and some companies are opting to use group chats for private messaging. This method of communication also offers a unique opportunity for increasingly personalized marketing on an individual basis.

Trend #2: Highly Personalized Content

In 2020, consumers will be increasingly more interested in personalized content than generic content that casts too wide of a net. Businesses should consider what content is useful and relevant to the contacts that will consume it, and prioritize offering pertinent information over conveying their own promotional messaging. Through research, companies can gather feedback and analyze the behavior of their customers, determine their needs, and segment them into groups to target with personalized content. For email campaigns, consider addressing a recipient by their first name. This personal touch combined with content that is relevant for that individual can rapidly increase your engagement rates.

Trend #3: Honesty, Authenticity, and Transparency 

Consumers are also looking for brands they can trust. Companies will need to be transparent and position themselves as authentic in the coming years. Establishing your brand by emphasizing your company’s core values and being as open as possible with current and potential customers will build trust with your target audience. Encourage customers to provide feedback on how your products, services, or processes can be improved, and respond promptly to any requests or issues. This will help your company create a community based around your brand. In the information age, people are sharing more and more of their information online. In 2020, it will be imperative for businesses to present themselves as trustworthy and honest at a time when customers are asked to share their information freely with your company in order to conduct business or make a purchase.

What does this mean for you?

In the New Year, remember to curate relevant content for your target audience and position your company as honest, transparent, and authentic on an individual basis as well as in the public eye. Digital marketing is poised to grow exponentially in the coming years, and it is more important than ever to stay up to date with the newest technologies and strategies.

Want to learn how to leverage these insights to drive your business growth and audience engagement? Our team of strategists and content experts would love to help you. Contact us by phone at (614) 540-5520 or via email at!

Thank you for choosing Marketing Works to be your source for the latest and greatest trends in the marketing world!



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