Insights

Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America. The Simon Kenton Council is one ...

When Cathy joined us, we were blessed with two amazing team members. Buddy also joins us at the office on occasion. Cathy Cole, a seasoned marketing and communication professional, joined ...

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website's SEO and enhances a user's experience. By connecting different pages ...

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages and is an integral part ...

Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My ...

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model ...

Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of ...

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the ...

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack ...

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things ...

As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as ...

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right ...