LinkedIn is an Asset

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something.

No attempt was made to establish any type of relationship – or offer any value. If you are serious about your connections – you want to nurture them before making a sales pitch. Never go for an appointment in the first or second message. An immediate pitch is a turn-off.

There are two ways to approach LinkedIn:

  1. Those who only care about themselves
  2. And, those that care about their connections.

As a leader you want to coach your salespeople to develop a foundation for long-term success. LinkedIn is a valuable tool. The companies that follow the recommended best practice of “paying it forward” will build their own future success. With the help of our LinkedIn professionals, you can develop a team of high performers. If you want to lead your industry – don’t leave LinkedIn in the hands of your salespeople. Treat it as an asset and use professionals to build a solid foundation. Even to the point of setting up a scorecard to track your success. Don’t leave this to chance!

If your sales team is struggling to make quality connections and close deals, we can help! Contact Bill Kiefaber at 614.353.5563 or

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