4 Steps to Pitching Yourself as an Expert to the Media

If you’re looking to step up the amount of media coverage your brand currently receives, positioning yourself as an expert on your chosen field is a great way to start. Getting your name on television, in published articles and speaking engagements not only helps promote your brand but can also lead you to make valuable business connections.

Media Expert Pitch

However, earning a reputation as an expert takes more than just stating your credentials and education history to the media.  To make sure that reporters call you when there’s a breaking story or trending piece they’re preparing to cover, follow these 4 steps:

  1. Differentiate Yourself – Obviously there are going to be other experts in your field, but it’s important that you stand out from them. Think about the experience you have that others don’t, and how that makes you a better industry expert. The media is looking for someone that can enhance the story, not make it like every other story out there.
  2. Think Locally – Whether you want to be known as an expert in your area or you’re looking for a national reputation, pitching yourself to local news outlets is a great way to get started. Find out what’s going on in your area and how that relates to your field. Make sure it’s something unique that the community is interested in.
  3. Be Reliable – When a news outlet contacts you, make sure you’re ready to go when they need you. If a story breaks and you’re someone they know they can count on they’re more likely to reach out to you first. If you maintain a reputation as reliable the media is more likely to recommend you to others.
  4. Know the Trends – Having the reputation of an expert means that you know your subject inside and out, so make sure you’re always on top of the latest trends that may be occurring.  To be able to speak knowledgably on the most recent news in your industry is key, and will give you the credibility you need to start out.

What have you learned from pitching yourself as an expert to the media? Let us know in the comments below!


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