98% of a CEO’s Job is Public Relations: PR for the nonprofit executive

Brenda Stier-Anstine Public Relations for the NonprofitLast Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at the beautiful Delaware Campus of Columbus State Community College) offered a variety of workshops geared towards nonprofit leadership, board members and non-profit organization advisors.

Those attending the Marketing Works discussion were part of a workshop that broke down public relations, specifically related to nonprofits. To start, our group discussed the general misconception that public relations mainly refers to media and press relations – placement in local papers, features on news channels, etc.

Public relations can be truly defined as the management of an organization’s relationships with various publics.

One-on-one public relations brainstormingThat’s right – public relations can refer to anything from a speaking engagement for an industry association to internal communication of a new service offering to staff and employees. Now that we’ve got your attention, feel free to check out the entire presentation on our SlideShare. If you are looking for new and effective ways to meet your nonprofit objectives, consider some serious public relations initiatives!

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