Higher Education

Getting and keeping butts in seats and engaging with alumni is tough work. Add in the occasional crisis and large-scale event and it gets even tougher. Trying to do all that while managing a complex institution of higher education while trying to enroll and retain students while keeping alumni back on campus, brings it to a whole new level.

Marketing Works has lived and breathed higher education marketing and communication for more than 30 years. We have specialized experience in integrated, strategic enrollment, retention, and alumni engagement and can help you connect with all stakeholder groups.

Through our deep understanding of higher education and knowledge of strategic marketing communications, Marketing Works can grab the attention of your stakeholder group to create credibility and top-of-mind visibility while positioning your campus as an institution of choice for students, faculty, staff, and alumni.

You have enough on your plate with the day-to-day operations and innovations on your campus. You need a strategic marketing partner who has a deep understanding of higher education's ins and outs and can help you achieve success in enrollment, retention, and engagement.

Marketing Works specializes in:

• Constructing distinct, effective, benefit-oriented messaging that resonates with students up and down the enrollment funnel, current students, alumni, parents, high school guidance counselors, coaches, and organization sponsors
• Creating compelling content with strong calls to action that resonates with all stakeholders
• Pursuing thought leadership/credibility initiatives to differentiate in the crowded higher education channel
• Engaging a proactive media and blogger outreach on a national and international scope by targeting higher ed bloggers, e-zines/communities, trade media, and national and international media outlets
• Bridging the sales and marketing gap among students up and down the enrollment funnel, current students, alumni, parents, high school guidance counselors, coaches, and organization sponsors
• Planning and marketing recruitment and engagement appearances to develop new inquiries and prospects, their families, alumni, and donors
• Creating crisis management and communication plans so you and your campus are ready to take swift action

Contact Bill Kiefaber to learn more and set-up a complimentary strategic planning session to outline the top priorities that will drive your growth.