MW-360 Pulse: Your Path to a Better Strategy

Posted by Mworks740 • April 18, 2015

Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see… Read More

4 Ways to Keep Marketing Positive

Posted by Mworks740 • March 27, 2014

It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas prices have been on the rise. This is due to the polar vortex, or extreme cold temperatures that we are experiencing, which has increased… Read More

Why Energy Companies Must Showcase Expertise, and How

Posted by Mworks740 • January 17, 2014

The energy industry is regulated with rigorous laws and stipulations that consistently undergo review and updates. Due to the complicated nature of the industry and its laws, companies that provide services to energy producers must showcase expertise and experience in order to break through the clutter. Highlighting your knowledge and how your company has successfully… Read More

3 Ways to Keep Your Company Accountable After Going Green

Posted by Mworks740 • December 19, 2013

Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation. Companies that went green in 2013 include Google, Unilever and Sprint-Nextel, so you’re in good company.  So now that you’ve gone green, what comes next?… Read More

3 Ways Messaging in the Energy Industry is Shifting

Posted by Mworks740 • November 14, 2013

The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way that encourages trust is crucial. And that includes understanding what they want to know. So as the interests and activities of your audience shifts, how… Read More

3 Tips on Maintaining Transparency in the Energy Industry

Posted by Mworks740 • October 24, 2013

The high-profile nature of the energy industry lends itself to extensive media coverage. From negative to positive news, staying up-to-date with what’s written about your company can seem like a daunting task. But don’t feel as if your public image is completely out of your control. You can help maintain a trustworthy persona by demonstrating… Read More

Client Spotlight: Moody and Associates, Inc. Statement of Qualifications

Posted by Mworks740 • October 10, 2013

Moody and Associates, Inc. has been offering clients environmental and groundwater services for over 120 years. With a team of professional geologists and senior scientists, they have maintained their position as an industry leader through their vast experience and expertise. So when Moody needed a better way to show clients and prospects their capabilities in… Read More

3 resources to stay up-to-date on climate change

Posted by Mworks740 • September 5, 2013

The climate change discussion is here to stay. And there is plenty of information for those concerned, since it seems every day there is another report on groundbreaking research or a study to spark spirited discussion not only on its effects, but also what can be done about it. If you’re interested in climate change but are… Read More

3 Important Elements Your Statement of Qualifications Needs

Posted by Mworks740 • July 25, 2013

Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of qualifications (SOQ) is essential and characteristically expected. When producers look to identify a new partner they typically seek information on experience, capacity, personnel, current activity… Read More