Grow Sales with the Lead Generation “Machine”

Posted by Bill Kiefaber • August 25, 2021

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Posted by Bill Kiefaber • May 27, 2021

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Posted by Bill Kiefaber • May 1, 2021

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Posted by Bill Kiefaber • March 17, 2021

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

How to Maximize SEO in Zendesk

Posted by Sam Kowalski • July 8, 2020

Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In addition to making the customer service experience as smooth as possible, Zendesk also allows companies to house their help centers and knowledge bases on the… Read More


Progressive Thinking: The Secret Sauce to Surviving a Recession

Posted by Mworks740 • May 7, 2020

During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related activities during this time is important both during and after the recession, which we referred to as “forward-thinking.” This week we want to talk about… Read More


Create a Unique Experience Around Your Brand

Posted by Maggie Broadfoot • January 28, 2020

The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is… Read More


Find Success in 2020 by Thinking Long-Term

Posted by Maggie Broadfoot • January 15, 2020

As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of banking on short-term tactics and start putting more focus on long-term strategies. Don’t Get Hung Up on the Short-Term B2B marketers have a tendency to… Read More


Consumer Relationship Trends for the New Year

Posted by Maggie Broadfoot • November 5, 2019

As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020. Trend #1: Social Messaging Apps Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook… Read More