Content Creation

People networking

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must […]

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all

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Three Ways to Drive Business Growth

Business Planning, Content Creation, Marketing Communications, Marketing Tips, Strategic Marketing / By

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place

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The Customer Journey, the Big Idea & the Role of Content

Content Creation, Interactive Content, Marketing Tips / By

How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,

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