AI & Marketing Insights AI Can Write Your Content, But Can It Be You? The internet is drowning in AI-generated content, and consumers are tuning out. The businesses winning right now are the ones that sound unmistakably human. Here’s why authenticity just became your most valuable marketing asset. Let’s start with a number that should […]
AI Can Write Your Content, But Can It Be You Learn More »
AI & Marketing Insights Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Agentic AI is moving from concept to reality. AI systems are now researching, recommending, and even purchasing on behalf of consumers. Here’s what that means for your marketing strategy. For as long as marketing has existed, the goal has
Your Next Customer Might Be an AI Agent. Is Your Brand Ready? Learn More »
AI & Marketing Insights Your Website Traffic Is Disappearing — And Google’s AI Is the Reason Zero-click search and AI Overviews are fundamentally changing how customers find businesses. Here’s what it means for your marketing — and why strategy matters more than ever. Something strange is happening in Google search. Your website might be ranking
Your Website Traffic Is Disappearing: Google’s AI Is the Reason Learn More »
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3 Learn More »
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2 Learn More »
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1 Learn More »
As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive in a company’s marketing mix. It is also the greatest tool your company can use to interact with clients and subscribers in a more personal
The 3 Pillars of a Successful Email Campaign Learn More »
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is a reality of today’s world. The term refers to the estimated 84% of all social sharing traffic that takes place in email, text, and private
Shedding Light on Dark Social Traffic Learn More »
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place
Three Ways to Drive Business Growth Learn More »
How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,
The Customer Journey, the Big Idea & the Role of Content Learn More »
