Category: Writing Tips

  • 3 Ways B2B Can Apply B2C Principles

    Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences.…

  • Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication

    A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand…

  • 8 Tips for Writing Better Emails

    Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the…

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