PRSA PRism Award: Client Win

Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical

PRism Awards

There is nothing that makes us happier than achieving great results for our clients, which is why we are excited to announce our latest client win.

Marketing Works has been awarded a Central Ohio PRSA PRism Award of Excellence in honor of the results achieved from our 2011 direct mail campaign with KeyBridge Medical Revenue Management.

The annual Central Ohio PRSA PRism Awards honor exceptional public relations activities across Central Ohio. Nominees are judged on campaign content, creativity, results, quality, technical excellence and appropriateness for the identified target audience.

Marketing Works was recognized in the direct mail/direct response category for our initiative to successfully implement a strategic B2B prospecting campaign with KeyBridge. Focusing on strategy and execution, the three part direct mail campaign helped KeyBridge establish brand awareness and top of mind visibility with their tier one prospects.

The three campaigns were designed to focus on target audience pain points and were developed to convey confidence in KeyBridge. Highlighted within the campaigns was KeyBridge’s ability to understand their audience’s challenges and their capability to offer solutions within their suite of services. Direct mail promotion in each campaign included a personalized mailer with a relevant gift or creative piece and  downloadable white paper offering.

The results of the campaign were highly positive. KeyBridge formed 24 new relationships with their tier 1 prospects and through an end of the year brand audit survey it was revealed that the direct mail campaign had generated high levels of brand recognition .

While we are most thrilled about the results the campaign was able to achieve for our partners at KeyBridge, we are happy as well that Marketing Works received recognition from Central Ohio PRSA. Congratulations to all initiatives that were recognized at this year’s PRism Awards!

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