Financial Services

Your business world is complex. It becomes more complex when you have to explain financial services or insurance policies to those unfamiliar with either.

Marketing Works has lived and breathed financial services and insurance communication for more than 30 years. We have specialized experience in the fast-paced finance industry and the complicated world of insurance. We can help you connect with prospects and increase sales by bridging the gap between technical speak and how your buyer hears what is said. Through our deep understanding of the financial service and insurance industries and knowledge of strategic marketing communications, Marketing Works can grab your audience's attention to create credibility and top-of-mind visibility while positioning your company as an industry leader.

You have enough on your plate to keep up with the rapid changes in your daily business world. You need a strategic marketing partner who has a deep understanding of your industry's ins and outs and can help you achieve market success. Leverage your marketing budget through an exclusive partnership with Marketing Works, as we only work with noncompeting companies.

Marketing Works specializes in:

• Constructing distinct, effective, benefit-oriented messaging that resonates with accountancy, investment banking and management, personal asset management, and insurance buyers

• Understanding companies that are in need of your business’s services

• Leveraging your business network to create opportunity and growth

• Targeting potential venture capital funding and channel partner marketing

• Establishing relationships with key industry analyst firms

• Pursuing thought leadership/credibility initiatives to differentiate in the crowded e-commerce channel

• Engaging a proactive media and blogger outreach on a national and international scope by targeting industry bloggers, e-zines/communities, trade media, and national and international media outlets

• Bridging the sales and marketing gap among accountancy, investment banking and management, personal asset management, and insurance buyers

• Planning and marketing trade show appearances to develop qualified leads with accountancy, investment banking and management, personal asset management, and insurance buyers

Contact Bill Kiefaber to learn more and set-up a complimentary strategic planning session to outline the top priorities that will drive your growth.