Experience

Marketing Works has served clients in the business of delivering healthcare services or products for more than 25 years. These clients range from large specialty practice groups and community hospitals to providers of healthcare services. This experience gives us a strong understanding of how the industry works and enables us to recommend strategies that get results.

Knowledge

With our experience in the market has come a deep knowledge of the constantly evolving world of healthcare. Marketing Works understands the complexities of regulatory restrictions, reimbursement challenges, patient satisfaction scores as well as other issues impacting physicians, administration and patients. This knowledge enables us to help you quickly capitalize on market opportunities through thought leadership content, powerful messaging, media coverage and marketing initiatives that increase patient satisfaction and physician referrals.

Capabilities

We offer a variety of services specially tailored to the healthcare industry including:

  • Merger/acquisition communication and re-branding initiatives
  • Branding and positioning
  • Product/service marketing
  • Corporate culture cultivation
  • Content development – white papers, success stories, government affairs position pieces, articles
  • Public relations – Media, analyst and blogger relations; speaking and awards; social media; social networking
  • Sales-marketing gap alignment
  • Lead generation and cultivation
  • Retention and voice of the customer initiatives
  • Crisis communication and reputation management

Clients

We have worked with a number of clients in the healthcare market, including:

  • Premier Allergy
  • Hand & Microsurgery Associates
  • MaternOhio Clinical Associates
  • Ohio Oral and Maxillofacial Surgery Centers
  • Cardinal Orthopaedic Institute
  • Heart Specialists of Ohio
  • Neurological Associates
  • KeyBridge Medical Revenue Management
  • Zangmeister Center
  • Memorial Hospital of Union County
  • MidOhio Surgical Associates
  • Healthwise
  • Mercy Medical Center, Springfield
  • Bridge Benefits
  • Deca-Medics
  • Linebacker, Inc.
  • Midwest Care Alliance
  • The James Cancer Center at The Ohio State University Wexner Medical Center
  • Association of Dermatology Administrators & Managers
  • HTP, Inc.

Ready to boost your healthcare lead generation and gain more referrals? Contact Marketing Works today!