Here are just a few examples of how we’re helping clients serving the healthcare industry:
Success Story #1: Oral and Maxillofacial Surgery Centers – Increasing visibility with a unified brand
The Oral & Maxillofacial Surgery Centers, Inc. (OMSC) is comprised of seven separate surgical centers in the central Ohio area. While the practice had been experiencing adequate success overall, they were interested in strengthening their relationship with referring dentists – their primary channel for new patients.
Success Story #2: Increasing Share of Voice for a Workers’ Compensation PBM
Two leading pharmacy benefit managers, PMSI and Progressive Medical (now Optum) merged to become the largest provider of workers’ compensation pharmacy cost containment solutions. While the company was determining the name for the newly formed entity, it engaged in a strategy to maintain its position as an industry thought leader in the highly competitive workers’ compensation industry by increasing its share of voice in trade and national media.
Success Story #3: Using an Event to Solidify PRIUM’s Position as a Thought Leader
Already considered a thought leader in chronic pain intervention, PRIUM wanted to solidify this position while elevating stakeholder awareness of factors contributing to opioid overutilization in workers’ compensation. To accomplish its goal, the company held an invitation-only, symposium that brought workers’ compensation physicians, insurance carriers and PBMs together for an interactive and eye-opening discussion.
Ready to boost your work comp lead generation and gain more referrals? Contact Marketing Works today!