What Happens When Your Twitter Chat Turns Sour? 3 Crisis Communications Tips

Posted by Mworks740 • November 18, 2013

Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers used their #AskJPM hashtag to endlessly ridicule and mock the Wall Street bank. They announced their chat in the morning and decided to cancel it… Read More