Tag: Brand Alignment Marketers
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How to Discover Our True Core Values
It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we…
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Branding your Culture: How cross promoting with like-minded companies can double your customer base
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In…
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Is Southwest’s famous culture in jeopardy?
Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’…
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